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Sunday, November 7, 2010

fans rule!


“No matter what steps facility management takes to increase attendance, the fans have the ultimate say when it comes to buying tickets.” Steve Fall

Facility management is very significant in any economy, but becomes even more exigent in a down economy. In the article Taking Attendance, Steve Fall talks about the challenges facilities around the country face in today’s down-trodden economy as well as how these facilities are facing these challenges.
One way facilities are keeping fans in the seats is by offering discounted tickets through social media sites. This makes sense in so many ways including the fact that social media sites are free to use and reach so many people. These sites, such as twitter and facebook, can also track how many fans are interested in a team or event as well as feedback from fans for future deals. Social media reaches so many people because everyone owns a smart phone/laptop or may have access to the Internet through work. The fact that social media sites are free to join is very cost efficient when saving money is of priority. Positive interaction between fans and the team they support can only bolster the love between the two entities (Fall, 2010).
Another way teams can increase fan support, without cutting ticket prices, is through fan give-a-ways, concession deals, and fan appreciation in general. Teams come up with creative ways to entice fans to attend games for full price by offering deals once inside the stadium/arena. One example of this is the San Diego Padres who offered a promotion for nearly all-81 home games this past season such as $5 dollars for 5 items on the menu. Richard Anderson, CFE and general manager of PETCO Park and the executive vice president of the San Diego Padres, explains that “these extraordinary economic times” are driving their promotional approach (Fall, 2010).
In conclusion, I feel the adaptation of Direct TV and satellite dishes have also hurt facilities during this economy. Sports packages offer the fan the ability to watch any team in any sport for an entire season. Before this, fans would look forward to seeing certain teams in person because you never get to see them on television. Now you can watch any team, which takes away from the facilities’ appeal. I feel fan appreciation is the way teams can continue to fill the seats. Cheap hotdogs, free t-shirts and a quality experience are ways teams can keep the seats filled and the fans coming to the games.

Steve Fall. (2010). Taking attendance. Facilities find creative ways to fill seats in a down economy. Facility manager. Retrieved on 11/7/2010 from:
https://www.iaam.org/Facility_manager/Pages/2009_Jun_July/Feature_3.htm

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