Last season Derek Jeter, future Hall of Famer, signed a deal to be the new ambassador of Beyond Sports. Beyond Sport is a global initiative that promotes, developes and funds the use of sport to create positive social change arround the world (sportspromedia.com).
Derek Jeter is a rookie of the year, three time gold glove winner, and five time world champion on top of being one of the most beloved sports figures in N.Y.Yankee history. These reasons all lend to him being the perfect spokesman for Beyond Sport. You don't have to be a big time sports fan to know who Derek Jeter is and this is why he will reach so many different people around the world. Jeter will spread the word and mission of Beyond Sport by helping to build awarness of the impact sports can have on communities worldwide (sportspromedia).
I love sports and truly believe they can convey messages to people all around the world, no matter the race, creed or color. Sports, like music, can cut through the language barriers and still affect people's lives and someone like Jeter, well loved internationally, will help underprivileged communities by spreading the joy of sports.“The more we can highlight the important role that sport can play in creating positive social change and show the meaningful benefits it can bring, the more impact we can have on the lives of disadvantaged people all around the world,” Jeter said. This says it all.